Opening of the event with bagpipes, no less!
Conference in the Beatles’ home town
EVENT
Nearly 2,000 participants from over 100 green parties from across the world gathered in Liverpool in spring 2017. This conference was organised by the European Green Party and Global Greens. The convention was the largest in the history of green parties, and I was delighted that the entire design was entrusted to me.
clients
European Green Party
Global Greens
project scope
- Visual identity of the event
- Design of on-line and off-line material
- Assistance on site during the event
Challenges
The greatest challenge was to create a visual identity which would be appreciated by an extremely diverse audience (countries, cultures, ages, genders, etc.). The two organisers also needed to be able to identify themselves in the design.
All spin-off products such as the programme, badges, signage, projection screens were realised with the same attention to detail. Just think of the different ways to write dates or compose pictograms which would need to be understood in the same way by people from Japan, Finland and Rwanda for example.
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