Opening of the event with bagpipes, no less!
Conference in the Beatles’ home town
Nearly 2,000 participants from over 100 green parties from across the world gathered in Liverpool in spring 2017. This conference was organised by the European Green Party and Global Greens. The convention was the largest in the history of green parties, and I was delighted that the entire design was entrusted to me.
European Green Party
- Visual identity of the event
- Design of on-line and off-line material
- Assistance on site during the event
The greatest challenge was to create a visual identity which would be appreciated by an extremely diverse audience (countries, cultures, ages, genders, etc.). The two organisers also needed to be able to identify themselves in the design.
All spin-off products such as the programme, badges, signage, projection screens were realised with the same attention to detail. Just think of the different ways to write dates or compose pictograms which would need to be understood in the same way by people from Japan, Finland and Rwanda for example.
On site, I supported the team in responding to any crises:
- change of speaker (and therefore names on announcement screens)
- misunderstood directions (but where is room 2B?)
- help with social networks
- creation of express flyers
A project on which I joined an existing team and with whom strong links and bonds have been created.
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